Revlon Inc. said its loss widened in the third quarter, dragged down by costs related to dumping its new cosmetics line for older women and other restructuring and management severance costs. The New York-based cosmetic company, which is controlled by financier Ron Perelman, lost $100.5 million in the three months ended Sept. 30, versus a loss of $65.4 million a year ago. Revenues rose 11 percent to $305.9 million from $275.3 million in the year-ago period. Analysts polled by Thomson Financial expected $286 million in revenue. “Our results in the quarter reflect the important, and admittedly costly, decisions we have made to position Revlon for future success,” said David Kennedy, president and CEO, who abruptly replaced Jack Stahl in September. The management change came amid continued losses at Revlon and a disappointing performance for Vital Radiance — a much heralded line aimed at women over 50 that was supposed to help turn around Revlon’s fortunes. Vital Radiance hit retailers’ shelves in January, but retailers soon started cutting back on space after the products did not meet expectations. A week after Kennedy took over as CEO, the former chief financial officer announced plans to cut 250 jobs, or 8 percent of its work force, cancel the Vital Radiance line, eliminate certain senior executive positions and consolidate facilities. Revlon expects the total cost of the program to reduce overhead to be approximately $29 million, which it expects to incur over the 2006 and 2007 period. Revlon said it incurred restructuring and related charges during the third quarter totaling approximately $14 million related to severancee and other termination benefits and expects to incur an additional $7 million in charges related to the program in the fourth quarter. Revlon incurred charges totaling approximately $49 million during the third quarter related to its decision to discontinue the Vital Radiance brand. The charges include a provision for returns and allowances of approximately $31 million, as well as approximately $15 million for the write-off of inventories and selling and promotional materials and approximately $3 million for the write-off and accelerated amortization of displays. Revlon said that including the cost to discontinue the brand, Vital Radiance is expected to hurt its full year operating profitability by approximately $100 million, including $92 million in the first nine months of 2006.